Jihan Amalia Irfani
Hi, I am a digital designer who is passioned to incorporate user-centric design and maximizing experience while keeping the best design visual outcome. In my spare time, I like to read or drawing, or might be busy in contributing to small acts in society!
Services
Crafting functional and multi-faceted digital design or product experiences.
1. Immersive arts
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. UI/UX design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
3. 3D design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
4. Merchandise
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
My Journey in Design
UI/UX design
My path in design began with a core belief: aesthetics should never come at the expense of the user. This conviction grew during my university years, where Human-Computer Interaction (HCI) and the Design Thinking framework gave me the tools to turn my user-centric concerns into a strategic craft.
This foundation led me to my first role as UI/UX Designer at Feedloop.ai, where I focused on building B2B solutions. From brainstorming with stakeholders to delivering high-fidelity prototypes, I learned to bridge the gap between complex business goals and intuitive user experiences. Today, my design process is defined by this balance—ensuring every solution serves the business while staying deeply rooted in user needs.
Expanding in Immersive Arts
As technology evolved, I realized its power to redefine the boundaries of design. This curiosity led me to the MA Digital Design Futures at the University of Leeds, where I explored how immersive tech can accelerate the creative process.
Moving beyond traditional screens, I deepened my user-centered approach through VR, AR, and Mixed Reality (MR). I applied these technologies to meaningful case studies—ranging from cultural preservation and mental health to education and social phenomena. My journey here wasn't just about the tech; it was a deep dive into 3D modeling, animation, and UX.
This experience taught me that design and technology are inseparable partners. Today, I use this synergy to enhance everything from initial brainstorming to final production, always ensuring that innovation serves to deepen user engagement.
Presenting in Indonesian Embassy in London
In October 2025, I had the honor of presenting my Master’s specialist project, 'Echoes in Batik,' at the Indonesian Embassy in London. This Virtual Reality (VR) experience was designed to immerse users in the intricate process of creating the Mega Mendung Batik pattern.
Staying true to my passion for user-centered design, I invited Dr. Desra Percaya (Indonesian Ambassador) and Dr. Agus Mochamad Ramdhan (Education and Cultural Attaché) to personally test the experience. Presenting on Indonesian National Batik Day made the moment even more significant. I was thrilled to receive excellent feedback and engage in deep discussions about the future of VR, technology, and immersive art as tools for cultural innovation.
Society contribution: community & mentoring
I have always believed in giving back. Throughout my career, I’ve dedicated my time to various communities, taking on roles ranging from Designer to Product Owner. These experiences have been my greatest playground for mastering communication, team building, and multi-faceted management.
Driven by a shared vision to empower education through art, I co-founded Senala (Seni Kala) in December 2025. Alongside a team of like-minded peers, we are committed to leveraging our educational backgrounds to create meaningful social impact through upcoming programs.
Beyond community building, I find deep fulfillment in mentoring. Guiding others and simplifying complex concepts has not only sharpened my communication skills but also solidified my passion for education. Seeing others grow through shared knowledge is, to me, the ultimate reward of the creative journey.
